Feature | Foundr MAGAZINE

Story of Oviyan Studio founded by Disha and Shreyash

The Oviyan Studio, founded in 2023 by designers Disha and Shreyash in Mumbai, is a creative design agency known for its fusion of art and technology. Specializing in diverse areas such as branding, web design, graphic design, photography, videography, and illustration, the studio aims to craft visually stunning designs that address complex societal issues. Disha’s natural sketching abilities and Shreyash’s digital design expertise create a unique synergy. Since their inception in 2020, they have successfully collaborated with various clients, showcasing their commitment to transforming visions into ventures through passion, innovation, and disciplined creativity.

Oviyan Studio founded by Disha and Shreyash

The Entrepreneurs’ Inspiration for Starting this Career 

The Oviyan Studio, led by visionary entrepreneur Shreyash, experienced artist Disha, and versatile designer Samridh, is a creative agency offering graphics, branding, web design, and more. Shreyash’s journey from studying advertising design to showcasing work at the American Advertising Awards laid the foundation and passion for creativity and entrepreneurship. After gaining diverse experience, he fulfilled his dream by founding The Oviyan Studio. A proud accomplishment is successfully launching the studio, overcoming challenges with enthusiasm and determination. Disha, co-founder and lead artist, with over 10 years of design experience, contributes her artistic direction and ensures the agency’s style resonates. Samridh, Lead Designer, specializes in graphics and video editing, boasting a milestone in digital marketing and graphic design, contributing captivating content aligned with client objectives. The agency, thriving with a talented team, has garnered recognition and appreciation, establishing a reputation for high-quality work across different sectors. 

Crafting Success in the Dynamic Design Landscape :

 The Oviyan Studio’s Innovative Approach 

The Oviyan Studio is a comprehensive 360 Design Agency offering diverse services such as branding, web and app design, and social media management. Their branding services include developing a unique logomark, brand guidelines, and various marketing collateral. For web and app design, they create user-centric interfaces using Figma and ensure responsiveness. Managing social media presence involves strategic planning, content creation, and performance campaigns. The studio, adaptable to client needs and budget, also provides services like photography, videography, and web development. Staying competitive, they prioritize continuous skill development, embrace the latest technologies, and tailor solutions based on market trends and client goals, fostering long-term relationships. 

Strategies Employed to Achieve Success 

The Oviyan Studio, a hub of creative craftsmen, thrives on innovative and customized solutions for clients, rejecting a fixed definition of success. Their key strategy involves a meticulous four-step process: Research, Ideation, Execution, and Evaluation. Research encompasses understanding project parameters through various tools and client collaboration. Ideation involves brainstorming creative concepts without constraints. Execution transforms ideas into functional designs using diverse tools. Evaluation measures design impact using analytics, user feedback, and client reviews. They view design not just as a service but as a powerful tool to address societal challenges, embodying the essence of craftsmen infusing passion and purpose into every creation. 

Crafting Uniqueness in a Crowded Canvas : 

The Oviyan Studio’s Evolution and Distinctive Edge 

The Oviyan Studio distinguishes itself in the design industry through a steadfast commitment to quality and consistency. Adhering to a standardized design process, utilizing brand guidelines, and fostering clear communication with clients ensures a high standard across projects. The business has evolved from a team of two to a diverse team of ten, expanding its portfolio and clientele. Embracing a unique blend of art and technology, the studio crafts designs that are both aesthetically pleasing and functional. Their growth, efficiency improvements, and recognition underscore their transformation from startup to a reputable agency with a loyal customer base. 

Entrepreneurial Growth Amidst Challenges 

Becoming entrepreneurs, they’ve grown personally by adopting a growth mindset, persisting through challenges, fostering creativity, and embracing collaboration. One of their significant setbacks involved losing a major client due to a misunderstanding. To overcome this, they apologized, sought feedback, analyzed areas for improvement, and implemented best practices. Revising their proposal, they convinced the client to resume the project, delivering high-quality work and turning a negative experience into a valuable lesson in design and communication skills. 

Nurturing Innovation for Future Success 

Fostering innovation involves cultivating a culture of curiosity, continuous experimentation, and collaboration within their organization. They encourage learning, value diverse perspectives, and utilize the latest tools and technologies. Recognizing innovation as a dynamic process, they stay updated on industry trends and actively seek feedback for improvement. In the future of business, they envision innovation as a vital force, driving value creation and problem-solving in a dynamic and competitive landscape, where design plays a pivotal role in understanding, generating, and communicating creative solutions. 

Essential Leadership for Business Success 

In today’s competitive business landscape, essential leadership qualities include a visionary mindset, providing clarity on goals, roles, and expectations. Strong communication skills are crucial, spanning various channels and audiences, fostering active listening and conflict resolution. Emotional intelligence is vital, enabling empathy, trust-building, motivation, and the cultivation of a positive culture. Decisiveness is a key trait, involving timely and informed decision-making with accountability and learning from mistakes. 

Adaptability and a learning mindset are imperative for navigating changing trends, customer needs, and technological advancements. Embracing diversity and innovation, a good leader remains open to new ideas and perspectives. The ability to empower and delegate is crucial,

granting autonomy and resources to the team while recognizing and leveraging their strengths. Acknowledging contributions and achievements, coupled with coaching and mentoring, completes the leadership qualities essential for success in the dynamic and competitive business environment. 

Ethical Business and Sustainability 

They prioritize ethical business practices and sustainability, recognizing their positive impact on the planet, society, and our business reputation. Adhering to high standards of integrity and transparency, they comply with all laws and respect human rights. Their commitment extends to environmental responsibility, aiming to reduce their footprint, supporting green causes, and promoting awareness. Social value creation involves backing causes like education, health, diversity, and inclusion. They actively engage with stakeholders, seek feedback, and collaborate with nonprofits. Their dedication to continuous improvement aligns with the United Nations Sustainable Development Goals, ensuring their business contributes positively to their stakeholders and society. Ethical and sustainable practices are not just responsibilities but integral components for creating holistic value. 

Industry Challenges and Opportunities 

In the dynamic design industry, challenges include staying abreast of rapid technological advancements, balancing creativity with client expectations, maintaining uniqueness, ensuring quality and consistency, and addressing the industry’s gender gap. Opportunities arise from heightened demand for graphic design services, innovative problem-solving through design, collaborative environments, user-centric designs, and continuous improvement through feedback and data. 

To overcome challenges and seize opportunities, recommendations include continual learning and exploration of new tools and technologies. Effective communication and collaboration with clients and team members, coupled with feedback integration, are crucial for improvement. They encourage experimentation and creativity, adhering to established processes and brand guidelines, and active participation in social and environmental causes contribute to overcoming challenges and maximizing opportunities. Embracing diversity and inclusion can also address the industry’s gender gap, fostering equal opportunities and representation. Ultimately, adapting to industry trends, fostering a collaborative and creative environment, and using design as a force for positive change are key strategies for success

Future Business Outlook 

The future of their business, The Oviyan Studio, and the design industry is marked by promising opportunities and transformative trends. The growing demand for graphic design services across diverse sectors positions them for significant growth and influence. The rapid advancements in graphic design technologies, including artificial intelligence and virtual/augmented reality, offer exciting possibilities for creating more stunning and functional designs. 

Innovative approaches, such as humanity-centered design and design thinking, are expected to play a pivotal role in addressing complex societal and cultural challenges. Emphasizing user-centric and user-friendly design becomes imperative as design interactions become more dynamic and users increasingly expect personalized experiences. Furthermore, the industry’s future emphasizes the importance of maintaining uniqueness and originality to stand out in a competitive landscape. 

Their long-term goals and visions align with these trends, encapsulating a commitment to innovation, expansion, efficiency, continuous improvement, and positive societal impact. They aspire to be industry leaders and pioneers, creating designs that not only meet but exceed their clients’ expectations. Expanding their portfolio and clientele across various industries is a strategic goal, allowing them to tailor designs to diverse needs and objectives. 

Continuous improvement is a cornerstone, with a focus on enhancing quality and efficiency through the integration of the latest tools and technologies. They prioritize learning from feedback and data, measuring and monitoring the impact of their designs, and leveraging experiences and insights for ongoing refinement. 

Ultimately, their long-term vision extends beyond business success to making a meaningful difference in the world. By harnessing creativity and craftsmanship, they aim to use design as a powerful tool for positive change. As they navigate the future, they are optimistic about the transformative potential of design and the impact they can create through their dedication to innovation, quality, and societal betterment

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