Surekha Pisal, the CEO of Moneysignal Pvt. Ltd., is a homoeopathic physician by profession. She has gained her MBA degree in healthcare services. She worked for several organisations in different positions, but she gained a huge interest in finance. Proper management of finances always plays a vital role in both professional and personal areas. This is the prime reason for setting up her company, Moneysignal Pvt. Ltd.

Moneysignal Pvt. Ltd. and its journey

The sole purpose of setting up Moneysignal Pvt. Ltd is to manage finances and generate more wealth for the clients of the company. The organisation has been in operation for the past 3 years. Since its inception, the company has been performing steadily and earning a good profit. The company has also been awarded the top place in finance by the International Trade Council in 2021. Moneysignal was also nominated among the top 5000 best MSME awards in 2023. 

Money Signal- Services Offered

Money Signal has emerged as a popular name in offering reliable solutions in managing finances, investments and financial planning to help individuals and businesses to meet their goal. Prime services of Money Signal are, 

1. Debt Resolution 
2. Return on Investment 
3. Working Capital 

Inspiration Behind Moneysignal Pvt. Ltd.

Several factors contributed to the successful creation of the company, Moneysignal. The owner and CEO of the company, Surekha Pisal, had a passion for her own business. She started her new venture out of her desire for independence, opportunity identification, financial independence, and creative expression. She understood the fact that the enterprise has potential growth and is a valuable asset. The business’s worth will increase more as it starts growing. Surekha Pisal has a huge experience, nearly 10 years in this field, and then she took the initiative to set up her own organisation.

The strategies behind success

Achieving success requires lots of endeavour. A company does not gain success suddenly. It requires careful planning, thought, and timely implementation of planning to gain success in a business. Every successful business strategy should include real-time marketing policies, cost reductions, and approaches to earning more. Moneysignal followed three core strategies: cost leadership, differentiation, and focus. 

Challenges and setbacks

Well, like other start-ups, Moneysignal also faces loads of challenges and setbacks. The CEO of the company understands how to overcome those challenges for better business growth.

In recent days, financial services companies have faced multiple risk management challenges in the current climate. Moneysignal also experiences challenges like inflation, economic and political uncertainty, etc. Besides, regulatory complexity, technological disruption, and cybersecurity threats are also generating more challenges for financial services companies.

Surekha Pisal’s perspective on the current state of the global economy and recent trends

As per world economic report’s forecast, the world can notice a deceleration in global GDP growth, from an estimated 2.7% in 2023 to 2.4% in 2024. This signals a continuation of sluggish growth trends. Many are still facing high debt and investment shortfalls after the Covid Pandemic. Hence, many developing economies, are still struggling to recover from pandemic-induced losses. The development of climate change, geopolitical crises, social instability, and income and wealth inequality are threats to business but they also pose opportunities for impact.

As per Surekha Pisal, it is necessary to monitor the business at regular intervals. Attending conferences and seminars is also necessary to stay updated. Moneysignal always embraces a proactive approach to staying informed and continually innovating. This ensures that the business remains relevant and positive. 

Initiatives towards innovation

Moneysignal follows the concept of adaptability, combined with effective approaches to managing change in an organization. The organisation follows the strategies to include altering creative ideas into new solutions that drive business growth. It helps improve efficiency, too. It also meets customers’ needs by improving decision-making and problem-solving across the company.

Leadership Approach

The company understands that every business leader should stay constantly aware of their dealings with variables. The company focuses on what it can control and lets go of what it can’t. Every leader needs to keep moving forward, keeping in mind the goals to be achieved. It is also necessary to embrace the essential business practices of financial management, effective communication, market research, and networking, which lay the foundation for a successful business. 

Insights Relating to Global Collaboration and Future Growth

Every business organisation should follow effective global collaboration, as it is the keystone of progress and innovation. So, Moneysignal also follows the rules and tries to expand offers internationally to get access to new markets. Businesses all over the world are interconnected, and globalisation can also be noticed. Insights gained from global expansion can be used to improve the core business and identify emerging trends ahead of competitors.

In the present world, AI and machine learning have emerged as crucial segments of the finance industry.  Moneysignal has insights about the current needs and wants of the market.  The organisation also takes initiatives to create longer-term upcoming needs. The future plans of the organisation also include strengthening the company identity, defining the purpose of operating, and creating a valued company known to deliver results. The company intends to increase its funding from investors for further expansion of the company.       

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