A Private Ordering Experience

Food delivery giant Swiggy has recently unveiled a new feature called “Incognito Mode,” designed to cater to users seeking privacy in their food and grocery orders. This innovative addition to the platform allows users to place orders discreetly, ensuring their purchases remain hidden from their order history.

Why Choose Incognito Mode?

While not everyone may need this feature, Incognito Mode can be particularly useful for those who:

• Want to Surprise Someone: Order a meal or gift without leaving a trace.
• Indulge in Personal Treats: Enjoy a guilty pleasure without judgment.
• Make Discreet Purchases: Purchase items privately for various reasons.

How Does Incognito Mode Work?

Activating Incognito Mode is simple. Users can find a toggle button in their cart and switch it on. A confirmation message will appear to ensure they’re aware of the feature’s functionality.

Once an order is placed in Incognito Mode, it can be tracked for up to three hours after delivery. This allows users to address any post-delivery issues. After this period, the order will be automatically hidden from the user’s history, ensuring complete privacy.

Swiggy’s Commitment to User Privacy

Rohit Kapoor, CEO of Swiggy’s Food Marketplace, emphasized the company’s dedication to user privacy: “As social as our lives are becoming, there are still things we prefer to keep private. Incognito Mode is designed to address that need. Whether you’re ordering a meal or making a quick purchase, Incognito Mode ensures your choices remain private. We’re excited to offer our users a seamless experience that lets them enjoy Swiggy’s diverse offerings with enhanced privacy.”

Swiggy has initially rolled out Incognito Mode to a select group of users. However, the company plans to expand its availability to all users in the near future, making private ordering accessible to a wider audience.