Success Story | Foundr MAGAZINE

An Exclusive interview with Amandeep Kochar, President & Group CEO of Baker & Taylor, A Prominent distributor of books & digital content.

Drink to this exclusive interview with Mr. Amandeep Kochar, the distinguished President & Group CEO of Baker & Taylor. Renowned as a premier distributor of books and digital content, Baker & Taylor has long been a foundation of the erudite and entertainment world.

Under Mr. Kochar’s visionary leadership, the company has navigated through transformative shifts in the assiduity, embracing technological advancements while upholding a deep commitment to fostering a love for reading and knowledge dispersion. In this candid discussion, we claw into Mr. Kochar’s perceptivity on the evolving geography of book distribution, the integration of digital media, and his strategic vision for the future of Baker & Taylor. Join us as we gain a regard into the mind of a trailblazer who continues to shape the way we pierce and witness content in an ever- changing world.

                                         A BREIF INTERVIEW ABOUT HIM


Amandeep Kochar:

Born to a proud hardworking Sikh family in New Delhi, India, I was raised with core values of work heritage, service to people, and kindness. With a background as a trained software mastermind and a passion for technology, I embarked on my educational trip by pursuing undergraduate studies in Computer Science and Software Development.

Still, I felt compelled to expand my knowledge and chops beyond specialized moxie. This led me to pursue an MBA from the prestigious IIT Kharagpur and continued professional development in the United States, where I gained precious perceptivity into the world of business operation. Throughout my career, I’ve been fortunate to work with famed brands in the media, publishing, technology and entertainment diligence. These guests have shaped my understanding of the dynamic and ever- evolving nature of these sectors.

Before joining Baker & Taylor in 2014, I worked as Chief Product Officer at McGraw- Hill, and HCL Technologies where I further honed my moxie in product development and request strategies. Joining Baker & Taylor has been an incredibly instigative trip for me. I originally served as the EVP and GM,overseeing colorful aspects of our operations and fostering growth. still, one of the defining moments of my term was leading the investment buyout from our former parent company and proprietor, which allowed me to take on the part of proprietor-driver of this 195- time-old business.

This transition marked a significant corner for both me and the company, as it handed us with the autonomy and inflexibility to shape the future of Baker & Taylor. presently, I’m fete to oversee the operation of Baker & Taylor, B & T Publisher Services, Bridgeall Libraries, Baker & Taylor India and our Australian attachment, James Bennett. This different portfolio allows us to give comprehensive results and services to our valued guests across the globe in addition to hiring the stylish gift available worldwide.

I believe in fostering a cooperative and inclusive work culture where every platoon member’s benefactions are valued and encouraged. Open communication, invention, and client-centricity are at the core of our operations.

Overview on Baker & Taylor and the key responsibilities that come with it:-

Amandeep Kochar: 

As the President & Group CEO of Baker & Taylor, my part changes daily from simple blocking and diving to governance. With the honor of being the first independent proprietor in over 60 times, I see myself as a caretaker and guardian for this venerable company with a nearly 200- time history. My liabilities gauge overseeing our accessories and icing the durability of our remarkable heritage. Conserving Baker & Taylor’s continuing presence for the coming 200 times is both a honor and a responsibility close to my heart.

I’m committed to driving growth and evolving our results while staying true to our rich heritage and most importantly, working with our guests to drive knowledge- enabled community engagement. Together with our devoted platoon, we’re propelling Baker & Taylor forward, erecting upon our fabled history and charting a future that embraces both our heritage and invention.


How did you involved in the distribution and publishing industry, specifically in the realm of books and digital content:-

Amandeep Kochar : 

My trip into the distribution and publishing assiduity, especially in the world of books and digital content, is deeply intertwined with my unvarying passion for liar. The art of liar has always charmed me, and I believe in the power of books and literature to be windows, glasses and sliding doors for compendiums to see themselves, others and to step into different societies and guests . In 2022, I took a significant step to address the representation gap in children’s literature by launching Paw Prints Publishing. Through this adventure, we strive to discover and publish stories that reverberate with youthful compendiums from different backgrounds, empowering them and fostering a sense of belonging. As a particular bid, I’ve penned a series called Jeet and Fudge, which follows the pleasurable adventures of a youthful Sikh boy named Jeet and his sweet companion, Fudge, a chocolate labra doodle. Drawing alleviation from my own nonage guests and the cherished bond I partake with my canine; this series aims to spark imagination and inseminate values in youthful minds. I’m driven by the belief that through liar, we can produce meaningful connections, foster empathy, and inspire generations to come.

What makes Baker & Taylor apart from other distributors in the market? What unique approach towards customer:-

Amandeep Kochar: 

With over two centuries of experience, we’ve survived the storms of change and surfaced stronger, proving our rigidity and trust ability. Our expansive knowledge and deep understanding of our request gives us a unique perspective that our guests can calculate on. One of the crucial factors that differentiates us is our breadth of immolation. Unlike other distributors specializing in physical books or digital services, we’re the only distributor that seamlessly integrates both. And through our single ordering platform and machine- literacy-driven software we enable effective purchasing.

This convenience allows our guests, public and academic libraries, to pierce a wide range of content in one place, feeding to their different requirements and preferences. But what truly sets us piecemeal is our unvarying commitment to the requirements of librarians, who are the heart of the library experience. We understand their challenges in navigating the ever- evolving information geography and design our digital results with their
requirements in mind. We aim to empower librarians to effectively serve their patrons and manage their collections, making their work lightly and more poignant.

With the rise of digital content and e-books, how has Baker & Taylor acclimated its business model to meet the changing requirements and preferences of compendiums , librarians and publishers? Amandeep Kochar The rise of digital content and e-books has steered in a new chapter in the world of reading, and at Baker & Taylor, we’ve embraced this metamorphosis. We understand that compendiums moment seek a mix of both the tactile preference of physical books and the convenience of digital and e-audio books.

To meet these changing requirements and preferences, we’ve acclimated our business model to give librarians with a different range of options that feed to the individual tastes of their patrons and insure access to asked content in the preferred format.

We fete that publishers face unique challenges in this digital period. We offer custom marketing and collection development programs to support them that help promote books and boost discover ability, especially for over- and- coming and first- time authors. In addition, we empower librarians by equipping them with the tools and coffers necessary to navigate the ever- evolving digital content geography.

Our platform brings together both physical and digital content, enabling librarians to serve their communities and feed to different preferences painlessly. We know how pivotal librarians are in sparking that love for reading and knowledge, and we’re committed to supporting them every step of the way.

At Baker & Taylor, we ’re on a charge to keep the reading world thriving in this digital age while conserving the space for physical books and their impact. We ’re devoted to supporting compendiums , publishers, and librarians in creating indelible reading guests .

Insights of a challenges and opportunities as a distributor in the ever-evolving publishing industry:-

Amandeep Kochar: 

Navigating the ever- evolving publishing assiduity requires deftness and rigidity, two traits Baker & Taylor is known for in the assiduity. We understand that the geography is constantly shifting, and we’ve learned to acclimatize to the winds of change. The Great Abdication, an inflationary frugality, cost of capital, rising transportation costs, and geopolitical fermentation have presented us with hurdles to overcome. We know that chancing professed labor and managing pool dynamics requires allowing outside the box and creating innovative results to make us an employer of choice.

The fiscal geography can be changeable, but as we’ve done for nearly two centuries, we recommitted to careful planning and effective operation.

How does Baker & Taylor collaborate with publishers to ensure a seamless distribution process and maximize the reach of their content?

Amandeep Kochar: 

At Baker & Taylor, we believe that collaboration with publishers is crucial to icing a flawless distribution process and maximizing the reach of their precious content.We prioritize erecting strong hookups supported by a range of services that feed to their specific requirements. Comprehensive support and retailing services are at the heart of our immolation. We work nearly with publishers to develop strategic marketing enterprise, optimized product placement, and enhanced visibility to maximize content exposure and prisoner buyers ’ attention. We laboriously seek out new publishers, valuing the creation of arising gift and different voices. By expanding our network of mates, we broaden our content immolation and strengthen our distribution capabilities, furnishing compendiums with a different range of witching stories.


What strategies does Baker & Taylor employ apply to ahead the curve and anticipate industry to better serve your customers ?

Amandeep Kochar:


At Baker & Taylor, being visionary and staying ahead of the wind to serve our guests better is what we believe in. We employ colour-full strategies to anticipate assiduity trends and insure we’re at the van of invention. First and foremost, we make it a precedence to stay in touch with our guests; anyhow of their title or part, everyone is a client advocate within the Baker & Taylor.

We treat guests as mates and are constantly engaged in understanding their requirements, challenges, and dreams. By keeping the lines of communication wide open, we can OK – tune our immolation and stay on top of their ever- evolving requirements. We laboriously share in assiduity groups and forums to stay connected and informed about the rearmost developments. We thrive with collaboration – sharing ideas, picking up stylish practices, and getting the jump on arising trends.

In addition, we take pride in financing assiduity events and exploration sweats, contributing to broader assiduity knowledge, and fostering a culture of invention. 


What do you believe are the unborn prospects and trends in the book and digital content distribution assiduity, and how is Baker & Taylor deposited to subsidize on them?

Amandeep Kochar: 


The future of the book and digital content distribution assiduity holds tremendous pledge, and Baker & Taylor is poised to seize the openings ahead. Our long- term vision extends beyond being a content provider, distributor and publisher. We aspire to come an intertwined enterprise resource planning mate for libraries, allowing guests to plan all their coffers through our platforms, from content to software and other products.

To turn this vision into reality, we’re committed to establishing dynamic connections with our publisher mates. By automating metadata processes and enhancing content discover ability on our platforms, we insure that every title receives the exposure it deserves. uniting with our force mates is pivotal to understanding assiduity dynamics and optimizing distribution strategies.

What advice do you have for aspiring professionals who are interested in same career publishing or content distribution industry:

Amandeep Kochar: 

First and foremost, I would encourage them to engage themselves in the world of books and liar by being a client. Visit libraries and bookstores, read extensively, and develop a deep appreciation for the art of liar. This firsthand experience as a anthology will give precious perceptivity into the requirements and preferences of cult.

Also, seek externships to gain practical experience and sapience into the assiduity’s inner workings. Whether it’s with a small publisher, erudite agency, or distributor, these openings will allow you to learn the inner workings of the assiduity and develop essential chops. externship give a precious platform to learn from assiduity professionals, understand different places, and make a network within the publishing community.

I also recommend taking advantage of pupil rates to attend assiduity trade shows, events, and conferences. These platforms offer precious networking openings, assiduity perceptivity, and the chance to connect with professionals openings, assiduity perceptivity, and the chance to connect with professionals across colorful sectors of the assiduity. Attending similar events will broaden your understanding of the assiduity geography and keep you informed about arising trends and opinion.

Scroll to Top